Released on: April 8, 2008, 3:37 am

Press Release Author: Rupiz Media

Industry: Internet & Online

Press Release Summary: Rupiz Media's Feed Burner application is a wizard based
utility that optimizes the website's functions by drastically reducing the manpower
and standardizing the feeds as per the website's requirements. The application can
be proficiently customized across different industry verticals.

Press Release Body: Rupiz Media (http://www.rupizmedia.com/), a leading Search
Marketing and Web Applications Development firm, has recently unveiled its Feed
Burner application for the UK based mobile industry. The application adopts the
fundamental Fetch-Process (burn)-Standardize approach.

Essentially working on the feeds acquired by several merchants, the Feed Burner
burns (read breaks and processes) the data and finally churns out a data that is
compatible with the website. The burning process involves inserting
affiliate-tracking ID to track the sales, altering and manipulating the merchant
feeds (if required) and so on.

Feeds come in various formats that include- CSV (Comma-Separated Values), XML
(Extensible Markup Language), Web Services, text files, TAB delimited files and so
on.
The merchant feeds required by the Burner vary across industries, for e.g., the Feed
Burner for the UK based Mobile phone industry fetches merchant feeds on the
following criteria: